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 Post subject: The landing
PostPosted: Tue Aug 30, 2016 9:45 am 
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Joined: Wed Sep 12, 2007 2:18 pm
Posts: 3738
Do you need the landing page?

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For successful selling any goods or service it is very important to have a landing page. The role of such site is to converse the traffic into the clients. But it’s very difficult to configure the conversion for the first time.
If you want your site to bring you many clients you must set the right objectives. The main problem while creating landing is ignoring many important things and moments. At first you must understand these things and moments. If not, the creators of your site will do it in easiest way. The way they understand and like. But this way may be wrong. There are lot’s of sites, landing pages that are not usefull, they don’t lead the traffic. If you don’t catch in such situation, you must do technical specification yourself. Besides you must know everything about the company doing your site. Their good and bad qualities. You should learn the portfolio of this company thoroughly.

1. The aim of your project. At first you must know exactly what you want. Because if you don’t know how the landing is working, you can be disappointed. For example, you are sure your product will be selled on-line very good. You decide to invest money in this idea. But than you understand that you don’t know how generate traffic on your site. Than you know that you have a lot of competitors in the web, and their product cost lower than your. The developers of landing are not guilty in this situation. It’s your mistake. That’s why you must carefully consider all the details.
2. The technical task for your landing page. You should understand what you want to receive from developers of your landing page. The services market is very different as in the price and in what you will receive. One developers can only make the landing by pattern. The others can analyze the market and your main competitors, can test the product and so on. That is why the price is very different.
3. How can you make your site more effective. The main index of your business is conversion. The other word you must know exactly how much money you can win with the landing page, how much time you will need to pay of the landing and ets. If you will know it you can start from creating the landing.


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