SEO & SMO both are quiet similar to promote websites but there is some difference between them. SEO techniques use to increase the traffic in your websites where SMO use to generate traffic from social networks like fb, twitter, linkedin etc., Few difference in brief below:
SEO- It is based on On Page Optimization, Results by search engine, come across via giving exposure, coding should be based in metadata of HTML tags to get rankings
SMO- It is based on Off Page Optimization, Results by social media, this is via impressive buzz, it is also based on HTML tags and the description should be catchy and tempt to view site.
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